Thursday, June 18, 2020

How Category Page Design Helps To Increase Conversions - KINJA



Mobile conversions have become pretty important for businesses owing to the amount of traffic they get from smartphones.
Since the majority of the times people have their phones with them, it has an upper hand over other devices while performing any task.
Obviously, Online Shopping is part of that big list.
Equipped with a bunch of essential features, mobile devices allow you to make a purchase from even the comfort of your couch.
But, it’s not that how you present your products before your mobile users don’t matter.
You need to organize everything in a proper way to let your visitors take an interest in your products.
That includes image, price, product name, ratings, and several other information that’s important for a customer to know before proceeding with the purchase.
Have you ever wondered what is the right way to showcase your items to your potential customers?
Well, there are two common routes that marketers take to display their goods on mobile screens.
Firstly, they create an individual product page, and secondly they build a category page.
As far as the product page goes, it records fewer views and engagement than the category page due to the availability of fewer options to make a selection.
While on the opposite side category pages provide people with many similar options to choose from.
Recent research suggests that e-commerce category pages have higher click-through rates in search than individual product pages.
So, if your e-commerce site is struggling to receive high traffic and conversions, your category pages might need to be redesigned.
In this blog, we will walk through some effective tips that will help you increase mobile conversions with category page design.
Before that I want you to have a look at the customer-driven web design Los Angeles company - SFWP Experts. This is the best company you can approach for professional services designed to boost your conversion rate and ultimately, grow your business. A variety of result-oriented services that they provide happens to be e-commerce web design, web development, website hosting, landing page creation, social media marketing, SEO, PPC, and a few more.
Keeping all aside, let’s move to the core of the content - how to increase mobile conversions with category page design.
Let’s jump right into the details: How Category Page Design Helps To Increase Conversions
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