An overview of Website user experience (UX) metrics
Every business today likes to measure things to check how good or bad it is. Whether its website design, marketing strategy, or product/services every small thing needs to be measured at some point in time, either to enhance its effectiveness or to remove the errors and flaws. The website user experience (UX) is nowhere left behind.
You might be offering a highly needed product/service that can help your prospects in many ways. But if you are failing to offer a website design with enhanced UX, then your site visitor will never show interest in exploring your products. This way even after producing an effective and helpful product you will fail to make your product reach the maximum audience.
Well earlier most of the websites used to face problems related to poor website UX because businesses were not concerned about offering an enhanced website UX. But with the increase in the buzz about website UX/UI most of the websites have already started to optimize their website design for better UX/UI. One can find a number of articles on the internet that can help them to identify various tips that can help them to improve their website UX.
But today it’s not only about identifying those tips and implementing them in your website design. To enhance your website user experience you need to measure your website UX effectiveness as well. Before we start identifying and understanding those important KPIs and metrics let’s first get a detailed idea about website UX.
The term user experience was coined by Don Norman, the UX or user experience encompasses every small aspect of end-user interaction with the website. The true user experience can go beyond fulfilling an end user’s needs. It is more about satisfying your site visitors, encouraging them to return back, quick response, better navigation, simple layout, appealing design, and many more.
If a customer landing on your website faces difficulties in finding the right information or product then it will directly impact your website user experience. Not only that but if they are facing difficulties in performing the final action like buying the product, filling contact form, and more then you will be creating a poor user experience which can result in a higher abandonment rate.
Read More: 8 Ways To Measure Your Website UX (User-Experience) Effectiveness
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